Growth Marketing Manager, Lifecycle
Skills
Account ManagementAnalytical SkillsB2B2CCustomer Relationship ManagementDocumentationEmployee WellnessInterest Rates
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years in lifecycle marketing CRM growth marketing or similar data-driven roles
- Hands-on experience building Braze campaigns end to end including segments canvases QA and deployment
- Proven ownership of strategy and roadmap development with measurable business impact
- Strong experience using Excel and SQL to uncover and communicate insights
- Experience designing A/B and multivariate tests and applying learnings at scale
- Ability to manage multiple campaigns and priorities with minimal oversight
- Clear communication and collaboration with Product Account Management and B2B Marketing
- Experience with activation onboarding and engagement strategies; B2B2C or benefits experience is a plus
Nice to have
- Meticulous attention to detail
- Data-driven
- Cross-functional collaborator
- Highly organized
- Strategic thinker
Day to day
- Own the lifecycle roadmap that turns a company-offered perk into an everyday habit for employees
- Analyze sign-up trends and email performance data to uncover growth opportunities and improve conversion
- Build and QA Braze campaigns end to end while coordinating scheduling deployment tests and cross-functional priorities
Hiring process
- Submit application
- Consent to application communications
- Interview process