Growth Marketing Manager Paid Social
Skills
Ad ServingCreative OptimizationDigital MarketingDigital Marketing ChannelsGoogle SheetsGrowth MarketingInfluencer Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- BS or BA in Marketing or a related quantitative field required
- Proven experience (5-7 years) in managing performance and media marketing channels such as Meta Tiktok and Pinterest essential
- Highly analytical data-driven with advanced Excel/Google Sheets skills
- Capable of handling large marketing budgets effectively
- Excellent communication skills and ability to work in a fast-paced team environment
Nice to have
- Experience with high-growth startups
- Marketplace industry experience
- Channel testing experience
Day to day
- Optimize and scale Thumbtack's social strategy identifying new growth opportunities
- Transform data into actionable insights for experimentations
- Manage day-to-day operations of social media campaigns focusing on bid and budget management audience development and creative iterations
- Collaborate with cross-functional teams to enhance automation and develop scalable marketing tools
- Produce refined performance branding creative in alignment with Thumbtack's brand story
- Own the performance metrics reporting and attribution processes