Growth Marketing Specialist

Day to day

• Develop and execute data-driven end-to-end marketing campaigns across various channels including digital advertising email marketing referrals and partnerships
• Report to the Growth Marketing Director
• Work closely with cross-functional teams to optimize and improve Facet's marketing strategies targeting and messaging to maximize conversion rates
• Develop track and analyze campaign performance assess key metrics and identify areas for optimization
• Support the Director of Growth and the wider-Marketing team on optimizing and expanding performance-based partnerships and marketing initiatives including programmatic TV & podcast buys newsletters custom content and more as well as a robust affiliate program to achieve all growth-related KPIs
• Stay up-to-date with industry trends and best practices in growth marketing to drive new opportunities innovation and continuous improvement
• Help develop and maintain Facet's marketing / content calendar
• Contribute to securing assessing lead quality and volume metrics while managing an overall Client Acquisition Cost and Average Revenue Per Client
• Contribute to and execute a robust testing framework (A/B Testing etc.)
• Regularly use Salesforce / Marketing Cloud to monitor growth progress and campaign performance
• Work hand-in-hand with internal and external partners and agencies to ensure successful cross-collaboration
• Develop project briefs and oversee execution for end-to-end data-driven marketing campaigns to hit aggressive targets
• Constantly optimize the full funnel prospect journey including landing pages and follow up communications that are personalized to each target persona and marketing channel
• Track and analyze campaign performance metrics providing insights and recommendations for optimization
• Share campaign results and learnings with cross-functional stakeholders ensuring alignment and visibility