Growth Marketing Specialist
Skills
Business-To-BusinessContent SyndicationDemand GenerationGrowth MarketingMarketoPublic Sector
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in B2B Demand Generation or Growth Marketing
- Experience marketing to Public Sector and/or Healthcare organizations
- Strong knowledge of pipeline generation campaign analytics and multi-channel marketing
- Hands-on experience with Marketo preferred and CRM platforms
- Experience with content syndication paid social and marketing automation
- Strong analytical communication and cross-functional collaboration skills
- Ability to work independently in a fast-paced environment
Day to day
- Drive demand generation and pipeline growth for the Public Sector Healthcare segment across the Americas
- Develop and execute multi-channel campaigns that improve lead quality and measurable business growth
- Build nurture programs and collaborate with Sales SDR GDR Field Marketing and Marketing Operations to increase conversion
- Track campaign performance analyze funnel metrics and continuously optimize results across paid social content syndication and digital channels