Growth Marketing Specialist
Skills
Business-To-BusinessCybersecurityDigital MarketingGrowth MarketingHealthcareMarketingMarketo
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in B2B demand generation or growth marketing
- Experience marketing to Public Sector and/or Healthcare organizations
- Strong understanding of procurement processes regulatory considerations and complex buying cycles
- Proven ability to build and execute targeted multi-channel campaigns particularly in content syndication
- Strong understanding of pipeline generation funnel metrics and campaign performance
- Hands-on experience with marketing automation platforms Marketo preferred and CRM systems
- Data-driven mindset with the ability to turn insights into action
- Strong collaboration skills across marketing sales and operations teams
- Ability to operate independently in a fast-paced environment with high ownership
Nice to have
- Analytical
- Collaborative
- Independent
- Target-driven
- Detail-oriented
Day to day
- Drive demand generation initiatives for the Public Sector Healthcare segment across the Americas, targeting pipeline growth in complex high-value markets.
- Partner with field marketing, digital, growth marketing operations, and sales teams to build and execute targeted multi-channel campaigns.
- Design nurture programs and optimize campaigns using data insights, marketing automation tools, and vendor coordination to improve engagement and conversion.