Growth Paid Marketing Leader
Skills
CoachingContract Research OrganizationLeadershipManagementMarketing StrategyPaid Media AdvertisingPromo
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years of senior marketing or growth experience
- Proven scaling of 7-figure or 8-figure online education coaching creator-led or expert-led businesses
- Deep direct response marketing experience
- Strong funnel architecture experience
- Experience transitioning live-launch businesses into evergreen or hybrid evergreen growth
- Strong understanding of paid media CPA retargeting attribution and funnel economics
- Strong copywriting and CRO judgment
- Experience leading launches for high-ticket programs
- Experience building low-ticket and mid-ticket ascension paths
- Experience managing creative copy ads social email web and funnel implementation teams
- Strong dashboard and analytics discipline
- Ability to lead a founder-led brand with care clarity and emotional intelligence
Nice to have
- Coaching industry experience
- Personal development background
- Certification program experience
- Transformational education experience
- Wellness background
- Psychology background
- Spirituality background
- Creator-led education experience
- ICF-style coaching familiarity
- Affiliate launch experience
- AI-assisted content systems
Day to day
- Own the architecture of the full customer journey from first touch to certification enrollment, building evergreen and launch funnels that convert.
- Lead revenue marketing strategy with clear measurement, ownership, and accountability across campaigns, offers, ad spend, CPA, and enrollment goals.
- Oversee direct response copy, CRO, paid media, affiliate growth, and marketing team execution to drive year-round scalable revenue.