The Growth Foundation (TGF) is an award-winning strategic growth partner for ambitious eCommerce and DTC brands - helping founders, operators, and investors scale with clarity, confidence, and expert support.

We combine deep commercial insight with a focused offering across five core pillars: Strategy, Talent Acquisition, Tools, Courses, and Community.

Founded in 2021 by Richard Chapple and Sarah Jasper-Baker - who helped scale Play.com, Gymshark, and The Hut Group into some of the UK’s most successful eCommerce brands - TGF now brings together a team of expert strategists, recruiters, and product builders who’ve supported growth for 100+ DTC businesses.

We work with brands at key inflection points - whether unlocking new revenue, hiring leadership talent, sharpening commercial strategy, or enabling teams through practical learning.

Through our trusted network of vetted delivery partners - including agencies and specialists in performance marketing, CRM, brand, creative, trading, and more - we connect clients with the right experts, and remain strategically involved to ensure delivery aligns with the growth plan.

Our five core pillars:

Strategy – Tailored commercial advice, brand positioning, and growth assessments that bring clarity to your next move.

Talent – Industry-leading recruitment for eCom-native talent across growth, performance, leadership, and operations.

Tools – Proprietary optimisation tools including Order Rescue, our Shopify Plus app that recovers lost revenue.

Courses – On-demand training built from proven frameworks — enabling founders and teams to move fast, without retainers.

Community – Founder Foundations, our peer-led event and content series for DTC leaders, operators, and investors who value honest insight over hype.

If you’re a DTC brand, operator, or investor looking to scale sustainably and strategically - let’s talk. 

http://www.thegrowth.foundation/  

The Growth Foundation

Strategic Growth Partner for DTC Brands  - Experts in eCom Talent, Growth Tools, On-Demand Learning & Founder Community

The Role

We're looking for a commercially minded Growth Strategist to help shape and deliver growth strategies for an exciting portfolio of consumer brands.

This is an opportunity for someone who enjoys getting under the skin of a business—understanding how customers are acquired, where they convert, what keeps them coming back and, ultimately, where the biggest opportunities for growth lie.

You'll initially work closely with the Head of Growth, supporting the strategy and performance of a portfolio of clients. As you establish yourself in the role, you'll take increasing ownership of client reporting, strategic recommendations and quarterly business reviews.

You'll also work alongside a Growth Executive as part of an eight-person Growth team, combining strategic thinking with hands-on analysis to help ambitious brands grow.

Our Client

A leading Shopify agency specialising in the intersection of design, technology and growth.

They partner with ambitious consumer brands to build and grow exceptional DTC businesses. The team of around 25 specialists spans design, development, growth and client services, giving them the ability to support brands far beyond simply building a great website.

A Shopify Premier Partner, Recharge Premier Partner, Klaviyo Gold Partner, Skio Partner and a certified B Corp.

Their clients range from exciting brands in the early stages of their journey through to established businesses generating significant subscription revenue. Across the Growth team, they work on the full customer journey—from acquisition and conversion through to retention and lifetime value.

As their client portfolio continues to grow, they are looking for a talented Growth Strategist to join them.

What You'll Be Doing

Developing growth strategies

You'll analyse each client's business and customer journey to identify the biggest opportunities for growth.

This will include:

Mapping the customer journey from acquisition through to repeat purchase.Identifying opportunities to improve conversion, AOV, CAC and customer lifetime value.Understanding where brands are underperforming against their potential.Turning data and insight into clear, commercially focused recommendations.Helping clients prioritise the initiatives most likely to have a meaningful impact.

Looking at the bigger picture

This isn't a role focused on a single marketing channel.

You'll take a holistic view of growth, understanding how areas including paid media, retention, email, subscription and eCommerce performance work together.

Using data to tell the story

You'll be comfortable getting into the numbers and translating performance data into meaningful commercial insight.

Rather than simply reporting on what has happened, you'll help clients understand why it happened—and what they should do next.

Over time, you'll take ownership of client reporting and quarterly business reviews, becoming a trusted strategic partner to the brands you work with.

Working collaboratively

You'll work closely with specialists across the business, including teams in paid media, retention, design, development and client services.

Your role will be to connect the dots, ensuring activity across different channels is aligned with the wider growth strategy and focused on the commercial outcomes that matter most.

What We're Looking For

We're looking for someone with a strong understanding of how modern DTC and eCommerce businesses grow.

You may currently be working in a growth, eCommerce, strategy or performance-focused role, either agency-side or in-house. Most importantly, you'll be commercially curious and enjoy using data to solve problems.

You'll ideally bring:

Around five years' experience in a growth, eCommerce or digital strategy-focused role.A strong understanding of DTC and eCommerce business models.Experience analysing customer journeys and identifying growth opportunities.A good understanding of key commercial metrics, including CAC, LTV, AOV and conversion rate.The ability to turn complex data into clear and actionable recommendations.Experience working across multiple areas of digital growth, such as acquisition, retention, email and subscription.Strong communication and presentation skills.The confidence to work directly with clients and build trusted relationships.

Why Join?

This is a fantastic opportunity to work with a diverse portfolio of ambitious consumer brands while developing your career within a growing and highly specialist agency.

You'll work closely with experienced growth leaders, gain exposure to a wide range of business challenges and have the opportunity to take increasing ownership of client strategy as you grow in the role.

If you're someone who loves understanding what makes businesses grow—and wants to work across acquisition, conversion, retention and the wider customer journey—this could be the perfect next step.

This role is offered on a remote basis within the UK. 

Please note: Due to the high volume of applications we receive, only candidates selected for interview will be contacted. If you have not heard from us within two weeks of submitting your application, please assume your application has been unsuccessful on this occasion.

Our client is proud to be an equal opportunities employer and is committed to building an inclusive workplace. We welcome applications from all suitably qualified candidates regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.

Growth Specialist

What the job involves