Growth Strategist (Paid Social)
Skills
Ad ServingAnalytical SkillsCommercial AwarenessConsumer BrandingDigital MarketingMarketingMarketing Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum of 5 years' Paid Social experience ideally within a digital marketing agency
- Proven success scaling eCommerce or direct-to-consumer brands
- Expert knowledge of Meta Ads Manager and strong understanding of TikTok Ads
- Experience developing growth strategies beyond day-to-day campaign management
- Strong commercial awareness with excellent analytical presentation and stakeholder management skills
Nice to have
- commercially minded
- collaborative
- high-performing
- strategic thinker
- client-focused
Day to day
- Develop and deliver commercially focused growth strategies for a portfolio of client accounts.
- Lead Paid Social strategy with specialists to optimise campaign performance and scalability.
- Create and oversee creative testing roadmaps using performance data to improve results.
- Present strategic recommendations and commercial insights to senior client stakeholders.
- Collaborate across multiple teams to deliver integrated marketing strategies and measurable client growth.