Head of Advertising
Skills
Account ManagementAnalytical SkillsCoachingDashboardsEvolutionLeadershipRolling
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Extensive experience managing Amazon Advertising campaigns across multiple brands
- Experience growing brands from £0-£10m online through advertising
- Strong understanding of TACoS profitability and growth-focused advertising strategy
- Experience leading mentoring or developing advertising specialists
- Ability to analyse performance data and identify trends opportunities and risks
- Strong commercial awareness and understanding of eCommerce growth drivers
- Excellent communication and stakeholder management skills
- Experience creating and improving operational processes and frameworks
- Ability to prioritise effectively across multiple clients and competing demands
- Strong problem-solving and decision-making skills
- High level of accountability and ownership
Nice to have
- Amazon agency experience
- Large budget management
- Amazon DSP
- Reporting frameworks
- AI tools familiarity
Day to day
- Lead the advertising strategy across multiple Amazon accounts and ensure performance stays consistent and scalable.
- Review account data, spot risks and opportunities, and drive smarter optimisation decisions across Display, Brand and Sponsored Product advertising.
- Build best-practice processes, coach advertising specialists, and improve systems so success is repeatable across the agency.
- Collaborate closely with Account Management, Creative and Leadership teams to strengthen client outcomes and evolve service quality.