Head of Brand & Creative

Skills
AdvertisingBudgetingCampaignsDTCEventsInvestmentsLean Processes
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 8+ years in brand creative or marketing for B2C or digital products
  • Portfolio showing polished distinctive work with no generic output
  • Built and scaled a brand from 0 to 1 including identity voice and system
  • Strong opinions and proven skill in type layout color motion and words
  • Hands-on operator who designs writes and ships independently
  • Personally run paid social or search and can show ROAS
  • Exceptional copywriting and adaptable tone across channels
  • Fluent across identity web social paid video motion and decks
  • Fast detail obsessed and committed to high quality output

Nice to have

  • Trading or fintech experience
  • Consumer DTC gaming or crypto brand background
  • Motion video or 3D capability
  • AI-native creative workflow
  • Experience in lean fast-scaling teams

Day to day

  • Build the master brand from the ground up including positioning identity voice and a scalable visual system for a professional trading platform
  • Own all creative and copy across landing pages campaigns social decks email video motion app store assets and paid media with a high craft standard
  • Lead paid acquisition end to end and shape PR social community standards events co-marketing and brand guardianship across the company