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Head of Brand

Skills
BriefsEditorialLeadershipMarketingMarketing Campaign DesignPerformance MarketingSales
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • You are a climber and part of the international climbing world
  • You understand climbing history heritage gyms scenes and athlete culture
  • You have built and delivered integrated multi-channel campaigns end-to-end
  • You have led teams across paid organic and partner-channel activation
  • You bring senior experience in brand comms or marketing leadership
  • You have experience in sports entertainment or premium consumer brands
  • You can run a distributed team across multiple markets
  • You have strong design sensibility and can protect visual standards
  • You are comfortable in early-stage environments

Nice to have

  • Passion for climbing
  • Authenticity
  • Cultural credibility
  • Prestige mindset
  • Operational discipline
  • Collaborative leadership

Day to day

  • Own the PCL brand identity, voice, visual language, and narrative across all channels
  • Lead integrated campaigns from concept and creative brief through to multi-channel delivery for season launches city debuts finals and off-season storytelling
  • Direct a multi-disciplinary team across content social web copy design PR and performance marketing while maintaining premium standards and on-brand execution
  • Coordinate endemic-media partnerships short-form social calendars sponsor integrations and territory-level communications to grow audience tune-in and brand prestige

Hiring process

  • Send a CV and cover letter to danaan@proclimbing.com and eelco@proclimbing.com