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Head of Brand Marketing

Skills
Brand MarketingBrandingCommunity EngagementEditorialInternet ExplorerLeadershipMarketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Track record of making brands stand out
  • Builder mentality with strong storytelling passion
  • Excellent communication skills and attention to detail
  • Deep understanding of customer behavior and cultural trends
  • Demonstrated success launching campaigns and driving revenue growth
  • Experience building brand equity
  • Experience managing teams and cross-functional collaboration
  • High-growth company experience is a plus

Nice to have

  • Big thinker
  • Passionate builder
  • Problem solver
  • Strong storyteller

Day to day

  • Lead brand identity development and storytelling for flagship and other brands
  • Ensure consistent messaging and value proposition across all customer touchpoints
  • Own retention strategy post-purchase to drive repeat ordering behavior and brand loyalty
  • Develop market launch strategies social media outreach influencer collaborations and community engagement
  • Direct editorial and external communications strategy while partnering with the CEO on strategic planning and thought leadership

Hiring process

  • Email jobs@hellosalted.com with the subject line "Head of Brand Marketing"
  • Include a one-page PDF resume
  • Include a very short note explaining why you are the right person