Head of Consumer Social
Skills
AmplificationAnalytical SkillsCoachingData PrivacyEditorialFosteringInfluencer Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven track record managing social media platforms for a global newsroom
- Experience developing consumer engagement strategies and monetization
- Excellent communication and interpersonal skills
- Ability to represent the brand professionally across all channels
- Demonstrable expertise in analyzing social metrics and reporting campaign effectiveness
- Familiarity with UK data protection and advertising regulations
- Ability to lead and motivate a team
- Strong organizational skills to manage multiple projects and deadlines
Nice to have
- Collaborative
- Creative
- Analytical
- Organized
- Audience-focused
Day to day
- Lead platform-specific social strategies to grow referrals engagement and monetization across consumer channels
- Drive social video growth across Facebook Instagram TikTok and emerging platforms in close partnership with multimedia teams
- Own social campaigns for original series subscriptions and new offerings while collaborating across editorial audience and product teams
- Track performance test ideas and apply insights to improve content community engagement and revenue growth
- Manage and develop direct reports with clear coaching prioritization and day-to-day oversight