Head of Content & Media

Skills
Content MarketingCustomer SuccessData AnalyticsInternational MarketingMarketing AnalyticsMedia ProgrammingOptimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 10+ years of content marketing experience
  • 3+ years leading teams in high-growth B2B technology or fintech
  • Outstanding storytelling and editorial judgment
  • Deep understanding of AI-native content creation tools and marketing automation
  • Experience developing executive thought leadership and category-defining narratives
  • Data-driven focus on business impact and cost efficiency
  • Comfortable collaborating remotely in an ambiguous fast-moving environment
  • Clear communication and stakeholder alignment

Nice to have

  • Strategic
  • Editorial judgment
  • AI-native mindset
  • Operator mindset
  • Cross-functional collaborator
  • Data-driven
  • Adaptable
  • Creative

Day to day

  • Build Alpaca into a recognized media and lifestyle brand across financial services investing technology and global markets
  • Lead an AI-first content engine that turns company initiatives and industry conversations into repeatable media opportunities
  • Own podcast and video programming including editorial direction guest strategy production distribution audience growth and performance
  • Partner with internal teams to transform launches partnerships customer stories and milestones into compelling multi-channel content
  • Establish editorial standards distribution systems performance measurement and scalable workflows powered by AI and automation