RRemoteville

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Alloy Health logoAlloy Health

Head of Content & Social Media

Skills
Community DevelopmentContent DevelopmentContent MarketingEditorialEditorial CalendarsInfluencer MarketingLeadership
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 10+ years in content and/or social with team leadership and proven audience growth
  • Experience in a D2C or health/wellness environment
  • Deep hands-on fluency across Instagram Meta and YouTube
  • Strong editorial judgment and acumen with a distinctive point of view
  • Track record of building new channels or formats from scratch
  • Demonstrated ability to manage and develop a team
  • Experience working cross-functionally with growth product and brand teams
  • Strong written communication skills and creative direction ability
  • Player-coach mentality in lean fast-moving environments

Nice to have

  • women's health experience
  • wellness experience
  • founder-led brand voice

Day to day

  • Own the editorial calendar and point of view across content and social, shaping what the brand publishes and why it matters
  • Lead platform-native social strategy across Instagram Meta YouTube and more, using real-time insights to drive engagement and audience growth
  • Build scalable content systems and new owned channels that translate clinical expertise into credible accessible content for a non-clinical audience
  • Drive community programming and cross-functional growth efforts that turn content into measurable business outcomes