Head of Content
Skills
E-CommerceContent ManagementContent StrategySearch Engine MarketingSearch Engine OptimizationSocial Media Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in managing product content marketing on and outside of the Amazon marketplace
- Expertise in product promotion through articles on blogs
- Good understanding of SEO and experience in managing SEO specialists
- Experience in product promotion through listicles
- Experience in working with Taboola or Outbrain
- Fluent in written and spoken English
Day to day
- Develop and execute content marketing strategies to boost our product performance inside and outside Amazon marketplaces
- Manage a team of contractors to prepare highly relevant content to promote our products
- Manage listicle creation
- Control content KPI metrics and manage performance