What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6+ years of experience in demand generation digital marketing growth marketing or integrated marketing roles
- Proven track record of building and scaling demand generation programs that drive pipeline and revenue growth
- Experience working closely with B2B Sales teams in a high-growth Cyber Security AI or SaaS environment
- Strong expertise across paid media marketing automation lead generation ABM and funnel optimization
- Deep understanding of marketing attribution analytics CRM systems and performance measurement
- Hands-on experience with HubSpot Marketo Salesforce Google Analytics LinkedIn Ads and Google Ads
- Data-driven mindset with the ability to translate insights into actionable growth strategies
- Excellent communication stakeholder management and cross-functional leadership skills
- Comfortable operating in fast-moving startup environments with high ownership and autonomy
- Previous experience building or leading a demand generation function from the ground up is highly preferred
Nice to have
- Data-driven
- High ownership
- Startup-minded
- Cross-functional leader
- Commercially focused
Day to day
- Develop and execute a comprehensive demand generation strategy that supports pipeline revenue and growth objectives.
- Own digital marketing channels including paid search paid social display content syndication SEO and email marketing.
- Build and optimize full-funnel campaigns that increase awareness engagement lead generation and customer acquisition.
- Partner with Sales leadership Product Marketing Content and cross-functional teams to improve messaging targeting and pipeline creation.