Head of Field Marketing
Skills
Digital MarketingEmail MarketingField MarketingMarketingMarketing AnalyticsMarketing AutomationMarketing Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s or Master’s degree in a relevant field required
- Minimum 6 years of experience in event and field marketing
- Strong project management and organizational skills able to manage multiple projects simultaneously
- Exceptional communication and interpersonal skills capable of building and influencing stakeholder relationships
- Proficiency in event management software marketing automation tools and CRM systems (e.g. Dynamics CRM Marketo Airmeet)
Nice to have
- Event Management
- Marketing Automation
- CRM Proficiency
Day to day
- Developing and executing a comprehensive field marketing strategy that drives brand awareness and lead generation
- Overseeing event planning execution and post-event analysis for trade shows webinars and corporate events
- Leading and developing a high-performing field marketing team
- Collaborating with cross-departmental teams to ensure integrated marketing efforts
