Head of Field Marketing

Skills
Digital MarketingEmail MarketingField MarketingMarketingMarketing AnalyticsMarketing AutomationMarketing Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s or Master’s degree in a relevant field required
  • Minimum 6 years of experience in event and field marketing
  • Strong project management and organizational skills able to manage multiple projects simultaneously
  • Exceptional communication and interpersonal skills capable of building and influencing stakeholder relationships
  • Proficiency in event management software marketing automation tools and CRM systems (e.g. Dynamics CRM Marketo Airmeet)

Nice to have

  • Event Management
  • Marketing Automation
  • CRM Proficiency

Day to day

  • Developing and executing a comprehensive field marketing strategy that drives brand awareness and lead generation
  • Overseeing event planning execution and post-event analysis for trade shows webinars and corporate events
  • Leading and developing a high-performing field marketing team
  • Collaborating with cross-departmental teams to ensure integrated marketing efforts