Digital MediaiGamingLead GenerationDigital Marketing
Role
Who you are
What the job involves
You will be critical in helping to define and execute product growth, consistently leveraging the team’s expertise to bring our ambitious goals to a reality.
This role offers a great opportunity to pioneer new ways of working and embed leading practices across marketing disciplines.
You will use your leadership experience to explore and instill the most effective ways of leading the team to success, with full support from the Executive team.
Take accountability for the mid-long term growth marketing and customer acquisition vision for one of our flagship products
Develop a tangible strategy and tactical delivery plan to ensure this vision is successfully implemented to impact business results.
Be responsible for driving traffic to our products; optimising and increasing conversions to generate high quality traffic for our partners.
Foster, create and influence alignment on priorities within the SEO Paid Media and CRM teams as well as all chapters across the product to achieve common business and people goals.
Design and build new paid media & direct response channels whilst driving down Customer Acquisition Costs (CAC) by finding the optimal messaging and channels.
Develop SEO strategy by identifying and maximising SEO opportunities both long and short-term to grow organic traffic and SEO’s revenue contribution to the business
Drive CRM & lifecycle marketing efforts across different levers to retain and re-engage customers.
Implement data-driven Conversion Rate Optimisation (CRO) strategies to maximize conversion rates across all digital touchpoints
Develop implement and report on frameworks and processes to ensure team success; including tracking and measurement of activities to achieve positive ROI
Blexr is a dynamic digital media company specializing in lead generation for the iGaming industry. We create solutions to help users make informed decisions on casinos, sports betting, and forex sites by offering honest and unbiased content. Our mission is to challenge the norm and push the boundaries, creating new experiences and products that enable informed decision-making online.