What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience helping early-stage startups find or refine product-market fit
- Think in experiments not campaigns
- Comfortable with ambiguity fast iteration and imperfect data
- Can write sharp clear messaging for executive and professional audiences
- Understand B2B SaaS founder-led sales and early activation loops
- Use qualitative customer insight to shape positioning and growth strategy
- Strong judgment about when to test scrappy vs when to polish
- Comfortable working directly with founders
- Can synthesize messy feedback into practical next steps
- Hands-on enough to write launch analyze and iterate
Nice to have
- Scrappy
- Analytical
- Curious
- Ambitious
- Collaborative
- Resourceful
Day to day
- Design and run rapid growth experiments across ICPs messaging channels onboarding and activation.
- Turn user conversations demos and feedback into clear positioning insights and practical growth learnings.
- Create lightweight copy and campaign assets then test iterate and recommend what to double down on or kill.