RRemoteville
hims & hers logohims & hers

Head of Growth

Skills
A/B TestingAttributionCustomer AcquisitionCustomer RetentionGrowth StrategiesMarketing AttributionMarketing Budget Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 8+ years of Growth experience within direct-to-consumer businesses from early-stage and beyond.
  • Deep experience managing a £1 million+ monthly paid marketing budget, scaling multiple performance marketing channels including paid social, paid search, affiliates, and more.
  • Experience leading cross-functional projects working with executive stakeholders, engineers, designers, marketers, copywriters, and external partners.
  • Hardworking teammate and collaborator with strong interpersonal skills that enable you to work cross-functionally in a diverse environment and across geographies.
  • Exceptional communication skills both written & verbal: Confidently and know what, when, and how to get a message across.
  • Experience developing growth loops across the full funnel and customer lifecycle.
  • Experience identifying growth opportunities early and fast – whether that’s a brand new channel as it emerges or a new strategy within a channel.
  • Self-motivated go-getter – while Hims & Hers is a global company, the UK team is lean and all team members are expected to manage multiple work streams while maintaining a high tempo of execution.
  • Analytical – from understanding cohort analytics to modeling multi-touch attribution, knowing how to find this data, and then act on it is essential.
  • Prioritization – an absolute must in this role where there are a million ways for us to grow.
  • Although this is a remote position, we prefer for candidates to reside in the United Kingdom, to facilitate daily collaboration with our UK team.

Day to day

  • Lead all aspects of growth and marketing from user acquisition to increasing lifetime value and customer retention, ensuring alignment with overall business objectives.
  • Lead a high-performing growth function, fostering a culture of experimentation and continuous improvement.
  • Mentor team members to achieve their full potential. Develop and execute a UK-specific growth strategy across multiple channels including paid social, paid search, lifecycle, affiliate, TV, and organic growth.

Hiring process

  • Consult with Recruiter during potential screening to determine a more targeted range based on location and job-related factors.