Head of Growth
Skills
ShopifyBrandingComputer Assisted Coding SoftwareContract Research OrganizationCustomer JourneysInfluencer MarketingLanding Pages
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years leading and scaling growth at a fast-growing DTC ecommerce brand
- Owned full-funnel growth across paid acquisition CRO and retention
- Proficient in Meta Ads Google Ads Shopify GA4 and a tracking platform like Triple Whale TrackBee or Northbeam
- Comfortable in Klaviyo Google Sheets and CRO tools like Hotjar Clarity or VWO
- Uses AI tools like ChatGPT or Claude as part of daily work
- Able to take ownership without an existing process or large team
Nice to have
- Autonomous
- Commercially minded
- Strategic
- Data-driven
- Hands-on
- Self-starter
Day to day
- Own the full growth strategy across paid channels and influencer marketing across Meta TikTok Google Taboola Snapchat and Pinterest
- Unify a fragmented growth function spanning internal teams and agencies into one clear performance led strategy
- Build the customer journey beyond acquisition with landing pages email retention and CRO while partnering closely with creative and content leaders
- Set up KPI frameworks reporting and market expansion plans and act as a strategic partner to the founders