Head of Growth
Skills
Software As A ServiceDecksDirect AccessGo-To-Market StrategyICPImpressionMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years in B2B SaaS growth product marketing brand or category creation
- Proven experience opening a new market geography segment or vertical from zero
- Ability to show work that changed perception and created qualified pipeline
- Strong understanding of both brand and demand
- Clear writing skills and ability to earn engagement on X
- Comfort with PPC AEO content events and partnerships
- Experience building positioning launch plans sales narratives or competitive battlecards
- Enjoys deep research customer interviews and field work
- Can work directly with a founder and make decisions with incomplete information
- Uses AI daily to research draft analyze and move faster
- Ecommerce DTC CX or enterprise AI experience is useful but not mandatory
Nice to have
- Builder mindset
- Founder comfort
- Research driven
- Clear writer
- Customer obsessed
- AI fluent
- Channel curious
- Strategic thinker
Day to day
- Own how Richpanel is understood discovered discussed and chosen across brand product marketing channels and new markets
- Build a memorable brand by sharpening the company point of view across the website decks events customer stories and X presence
- Find winning storylines through customer interviews sales calls positioning tests battlecards and message alignment with buyer beliefs
- Diversify pipeline by launching and scaling PPC AEO content events referrals and partnerships while stopping weak bets quickly
- Open enterprise and new verticals by researching markets defining ICP triggers objections proof and sales plays then testing repeatable GTM motions
Hiring process
- CEO conversation focused on work you personally led
- Live working session on one Richpanel vertical and one channel
- Evidence review covering writing research launches and business results
- Final conversation and references