Head of Growth
Skills
Software As A ServiceDecksDirect AccessGo-To-Market StrategyICPImpressionMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years in B2B SaaS growth product marketing brand or category creation
- Experience opening a new market geography segment or vertical from zero
- Proven work that changed perception and created qualified pipeline
- Strong understanding of both brand and demand generation
- Clear writing skills and ability to earn engagement on X
- Comfort with PPC AEO content events and partnerships
- Experience building positioning launch plans sales narratives or competitive battlecards
- Enjoys deep research customer interviews and field work
- Can work directly with a founder and make decisions with incomplete information
- Uses AI daily to research draft analyze and move faster
Nice to have
- Ecommerce experience
- DTC experience
- CX experience
- Enterprise AI experience
Day to day
- Own how Richpanel is understood discovered discussed and chosen across brand product marketing channels and new-market development.
- Build clear messaging across the website decks events customer stories and social presence while turning customer evidence into shareable content.
- Develop and test new channels and verticals by interviewing customers and buyers defining ICPs positioning offers proof and sales plays.
Hiring process
- CEO conversation focused on work you personally led
- Live working session on one Richpanel vertical and one channel
- Evidence review covering writing research launches and business results
- Final conversation and references