What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years in B2C marketing
- B2C background in the last 5 years
- Has marketed a product with 100K+ monthly active users
- Strong analytical skills with data-driven decision making
- Food delivery or marketplace platform experience preferred
Nice to have
- Extraordinary achievements
- Experience launching new markets
- Quantitative background
- Learns local context
Day to day
- Own the end-to-end growth strategy and marketing budget for Swoop across Africa.
- Build and execute go-to-market plans for Nigeria and future markets, refining segmentation positioning and launch phases by city.
- Drive customer acquisition through digital ads field marketing partnerships referrals lifecycle marketing and high-velocity launch activations while tracking CAC ROAS retention and profitability.
- Hire and lead a lean marketing team and create expansion playbooks for new verticals as the super-app scales.