What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years in B2C growth or marketing at a startup marketplace or consumer platform
- Proven ownership of acquisition retention or growth metrics at a product with 100K+ monthly active users
- Majority B2C experience with recent B2C work in the last 5 years
- Strong analytical skills and data-driven decision making across CAC retention LTV and ROAS
- Fluent working English and strong communication skills
- Experience launching new markets especially in developing or international markets
- Background in data science statistics or a quantitative field
- Entrepreneurial mindset and comfort building from scratch
- Genuine interest in local context and tailoring campaigns to each market
Nice to have
- Exceptional achiever
- Entrepreneurial drive
- Local market curiosity
- Hands-on builder
- High ownership
Day to day
- Own the growth strategy and marketing budget end to end across digital advertising store-led growth OOH and emerging channels
- Build and execute go-to-market plans for Nigeria and future African markets while refining positioning segmentation and launch phases by city
- Lead data-driven acquisition retention and lifecycle programs including app installs referrals CRM and channel performance optimization
- Collaborate closely with the CEO local marketing teams and restaurant partners to create scalable campaigns and expansion playbooks