Head of Growth
Skills
BriefingComputer Assisted Coding SoftwareCustomer AcquisitionDTCFast-Moving Consumer GoodsLanding PagesLeadership
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in creator-led acquisition and paid social
- Strong knowledge of Meta ads creative velocity whitelisting and landing page economics
- Fluency in contribution margin payback and cohort LTV
- Ability to work effectively with a lean team and budget
- Capability to build organic-feeling creative and run compliant creator campaigns
- Confidence to manage CAC against payback and adjust spend decisively
Nice to have
- Hands-on operator
- Entrepreneurial
- Resourceful
- Commercially sharp
- Data-disciplined
- Ownership mindset
- Passionate about wellbeing
Day to day
- Build and own the direct-to-consumer acquisition engine for a fast-growing health brand
- Manage paid social, creator-led content, whitelisting, landing pages, and tracking with a hands-on approach
- Create and test compelling ad concepts, scale winning creative, and protect acquisition efficiency
- Develop high-converting landing pages and an evergreen founder-content engine that supports profitable customer growth