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Yaz Associates GmbH logoYaz Associates GmbH

Head of Growth

Skills
B2B2CDigital Marketing AnalyticsGrowth MarketingProduct AnalyticsLifecycle MarketingCommunity-Led GrowthInfluencer Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven track record launching a B2C mobile app in the UK and EU
  • Hands-on experience building organic social growth across major platforms
  • Strong product data and metrics analysis skills
  • Deep understanding of UK and wider European B2C markets
  • Excellent written and on-camera communication
  • AI-native product experience
  • Community-led growth experience with Discord or Reddit
  • Experience scaling a marketing function through funding rounds

Nice to have

  • Builder mindset
  • Startup ambiguity comfort
  • Culture-native voice
  • Personal following in tech or AI

Day to day

  • Build and own the product-led growth engine for an early-stage consumer AI startup
  • Shape a social-first brand voice across TikTok Instagram Snapchat X YouTube Shorts and Reddit
  • Create content creator and influencer programmes that convert demos and storytelling into signups
  • Hire and lead a lean marketing team as the business scales toward its next funding round

Hiring process

  • Send CV in complete confidence to yaz@yaz-associates.com