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Head of Growth (Paid Media)

Skills
AlgorithmsAnalytical SkillsCheckoutCritical Path MethodCustomer Relationship ManagementDTCLeadership
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6–10 years in paid digital advertising
  • Proven track record scaling Meta accounts beyond $100k/day
  • Meaningful experience managing large Meta budgets for DTC e-commerce brands
  • Deep understanding of Meta algorithm and campaign architecture
  • Strong analytical skills and fast decision making
  • Clear direct communication with clients leadership and team

Nice to have

  • Analytical
  • Leadership
  • Direct communicator
  • Strategic thinker
  • Accountability

Day to day

  • Own growth strategy across a portfolio of high-growth DTC clients and steer aggressive Meta scaling initiatives.
  • Lead full-funnel paid media strategy across Meta Google and TikTok while diagnosing performance issues across creative audience offer landing page and checkout.
  • Guide creative strategy alongside the creative team build junior analysts and strategists and serve as a senior client-facing advisor on scaling decisions and reset plans.