Head of Growth (Paid Media)
Skills
AlgorithmsAnalytical SkillsCheckoutCritical Path MethodCustomer Relationship ManagementDTCLeadership
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6–10 years in paid digital advertising
- Proven track record scaling Meta accounts beyond $100k/day
- Meaningful experience managing large Meta budgets for DTC e-commerce brands
- Deep understanding of Meta algorithm and campaign architecture
- Strong analytical skills and fast decision making
- Clear direct communication with clients leadership and team
Nice to have
- Analytical
- Leadership
- Direct communicator
- Strategic thinker
- Accountability
Day to day
- Own growth strategy across a portfolio of high-growth DTC clients and steer aggressive Meta scaling initiatives.
- Lead full-funnel paid media strategy across Meta Google and TikTok while diagnosing performance issues across creative audience offer landing page and checkout.
- Guide creative strategy alongside the creative team build junior analysts and strategists and serve as a senior client-facing advisor on scaling decisions and reset plans.