Head of International Marketing
Skills
Business StrategyInternational MarketingKOL ManagementLeadershipMarket PlanningMarketingMedical Devices
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree or equivalent required.
- MBA preferred.
- Minimum 10 years of experience in product marketing with medical device, disruptive technology, urology and/or healthcare experience.
- Strong professional marketing background with broad international experience preferred.
- UK country marketing experience preferred, knowledge of the Japanese market desired.
- Understanding of the reimbursement landscape across Europe.
- Ability to travel up to 25% of the time.
- Demonstrated ability to make effective decisions in a complex environment involving trade-offs and risk-benefit assessments.
- Fluent in English required.
- Based in UK is preferred.
Nice to have
- Creative thinking
- Execution skills
- Leadership qualities
- Analytical thinking
- Proactive
- Big picture thinking
Day to day
- Lead the strategic planning efforts in partnership with the senior leadership team to develop a fully detailed International Business Strategy focused on the UK and Japan.
- Develop the International integrated marketing plan, including market strategies to maximize market share, promote new product launches, build brand awareness, and customer loyalty.
- Execute identification of new opportunities and markets, track competitors, and review strategic direction.
- Collate market research and competitive data to form the International marketing plan.
- Capture and structure field information, producing updated market mapping and business sizing.
- Develop relationships with KOLs and lead the implementation of customer programs, networks, and advisory boards.
- Manage the execution of new product launches.
- Design and implement conference strategies, working closely with the global events team.
- Support sales organization in developing marketing and sales support to drive robot sales and adoption of Aquablation Therapy.
- Partner with Global Downstream Marketing to deliver patient and clinical campaigns across multiple platforms and languages.
- Adhere to the PROCEPT BioRobotics Quality and EHS policies.