Business StrategyInternational MarketingKOL ManagementLeadershipMarket PlanningMarketingMedical DevicesPre-Sales SupportProduct LaunchProduct MarketingSales Support ToolsTeam LeadershipUrology
UK
Aquablation therapy - the BPH treatment of choice for all prostates.
600+ employees
Medical Device
Open for applications
Role
Who you are
Bachelor’s degree or equivalent required.
MBA preferred.
Minimum 10 years of experience in product marketing with medical device, disruptive technology, urology and/or healthcare experience.
Strong professional marketing background with broad international experience preferred.
UK country marketing experience preferred, knowledge of the Japanese market desired.
Understanding of the reimbursement landscape across Europe.
Ability to travel up to 25% of the time.
Demonstrated ability to make effective decisions in a complex environment involving trade-offs and risk-benefit assessments.
Fluent in English required.
Based in UK is preferred.
Desirables
Creative thinking
Execution skills
Leadership qualities
Analytical thinking
Proactive
Big picture thinking
What the job involves
Lead the strategic planning efforts in partnership with the senior leadership team to develop a fully detailed International Business Strategy focused on the UK and Japan.
Develop the International integrated marketing plan, including market strategies to maximize market share, promote new product launches, build brand awareness, and customer loyalty.
Execute identification of new opportunities and markets, track competitors, and review strategic direction.
Collate market research and competitive data to form the International marketing plan.
Capture and structure field information, producing updated market mapping and business sizing.
Develop relationships with KOLs and lead the implementation of customer programs, networks, and advisory boards.
Manage the execution of new product launches.
Design and implement conference strategies, working closely with the global events team.
Support sales organization in developing marketing and sales support to drive robot sales and adoption of Aquablation Therapy.
Partner with Global Downstream Marketing to deliver patient and clinical campaigns across multiple platforms and languages.
Adhere to the PROCEPT BioRobotics Quality and EHS policies.
PROCEPT BioRobotics is committed to advancing patient care by developing transformative solutions in urology. We believe in innovating everywhere with pathological optimism, creating a revolution in healthcare through technology.