Head of Marketing & Growth
Skills
CommandComputer Assisted Coding SoftwareCustomer AcquisitionCustomer Relationship ManagementEventsFundamentalsGo-To-Market Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6–8+ years of marketing or growth experience
- Experience in sports betting gaming or affiliate media
- Proven ownership of paid and organic acquisition channels with CAC and LTV accountability
- Experience building and scaling retention or lifecycle programs
- Hands-on experience launching go-to-market plans for new products or features
- Strong performance marketing fundamentals with brand and content instincts
Nice to have
- Growth mechanics familiarity
- Multi-market comfort
- Startup mindset
- Social media experience
Day to day
- Own the full marketing function for Playbook and drive new user acquisition and retention.
- Lead go-to-market planning and execution for new product surfaces, coordinating launches, sporting events, and market entries.
- Build growth playbooks across paid social organic social email and CRM while optimizing budget allocation and retention performance.
Hiring process
- Submit your CV in English
