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Head of Marketing

Skills
BusinessFinanceInstagramLive EventsLong-FormMotorsSMB
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6+ years in content brand or growth marketing
  • Proven experience building content-driven lead engines
  • Strong writing and editing skills
  • Hands-on production experience with filming editing and studio gear
  • Experience running and reading paid ad accounts
  • Understanding of funnels lead magnets nurture and booked calls
  • Ability to make complex business and finance topics compelling
  • Comfort working with systems SOPs and performance data
  • Experience with founder-led brands is a plus
  • Familiarity with ETA SMB or finance is a strong plus

Nice to have

  • Hungry
  • Analytical
  • Hands-on
  • Systems-oriented
  • Direct communicator
  • Proactive
  • Accountable

Day to day

  • Build and own a content-driven lead engine that turns owned channels into qualified pipeline for AcquiMatch.
  • Write produce and ship newsletter blog social and video content that builds trust and drives inbound.
  • Run webinars paid acquisition and founder-brand content across LinkedIn YouTube Meta and other channels while tracking performance and improving conversions.

Hiring process

  • Send 3-minute video answering role interest and motivation
  • Screening call
  • Deeper interview with team
  • Short role-relevant sample project
  • Final conversation on expectations comp and culture fit
  • References
  • Offer and onboarding