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Head of Marketing

Skills
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Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6+ years in content brand or growth marketing
  • Proven experience building content-driven lead engines
  • Strong writing and editing skills across multiple formats
  • Hands-on producer with filming editing and Canva skills
  • Experience running paid ad accounts and managing CPL
  • Ability to build funnels from lead magnet to booked call
  • Comfort making complex B2B topics compelling
  • Experience with founder-led brands is ideal

Nice to have

  • Bold
  • Direct
  • Analytical
  • Systems-minded
  • Resourceful
  • High ownership
  • Hungry

Day to day

  • Build and own the content-to-lead engine across owned channels and paid media
  • Create and repurpose newsletters into SEO blogs YouTube clips and short-form content while keeping the founder's voice sharp
  • Run webinars and content production end to end including scripting filming editing promotion and follow-up
  • Develop the founder's brand into a trusted lead source through speaking podcasts interviews and studio content

Hiring process

  • Submit a 3-minute video answering the role questions
  • Screening call
  • Deeper interview with the team
  • Short role-relevant sample project
  • Final conversation on expectations comp and culture fit
  • References
  • Offer and onboarding