Head of Marketing
Skills
Channel StrategyClayICPManagementPerformance MarketingTiktok MarketingHubSpot
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8 to 10 or more years in marketing with senior leadership experience in a B2B agency or commerce-adjacent environment
- Proven ability to build demand generation programs from scratch that produce measurable pipeline
- Experience automating meaningful parts of work with AI and demonstrating how it was done
- Metrics-first operating style with weekly reporting on inputs and outcomes
- Experience managing and developing a small team
- Budget or P&L ownership with disciplined return-based allocation
- Fluency in HubSpot and Clay at a configuration level
- Fluency across paid media channels including Meta Google TikTok Ads Pinterest and Snapchat plus lifecycle creator and affiliate marketing
- Depth in TikTok Shop economics creator ecosystems and platform mechanics
- Strong writing ability for market-facing and client-facing materials
- Executive presence with platform partners technology vendors and senior brand leaders
Nice to have
- Builder mindset
- General manager thinking
- High accountability
- Strong operator
- AI-native workflow focus
- Commercial writing
Day to day
- Own the full marketing mandate across brand pipeline content events partnerships and P&L for a fast-scaling performance marketing agency.
- Build the marketing function from the ground up and set the go-to-market strategy that positions the company in the market.
- Lead a small team and create AI-enabled workflows that improve output speed quality and efficiency while driving measurable revenue impact.