Head of Marketing
Skills
AdvertisingAnalytical SkillsExecutorLeadershipLean ProcessesMarketingMeasurements
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8-12+ years of marketing experience with significant growth and acquisition ownership
- At least 3 years of management or leadership experience
- Experience scaling a high-growth DTC startup in consumer health marketplace or consumer services
- Strong analytical ability with comfort in funnels cohorts and lifecycle stages
- Ability to build measurement frameworks and improve performance using data
- Solid performance marketing foundation with ability to expand beyond standard channels
- Experience leading organic channels such as social partnerships PR or SEO
- Track record of managing and developing lean high-performing teams
- Ability to simplify a nuanced offering for different audiences
- Rapid working fluency in new domains including healthcare and fertility
Nice to have
- Entrepreneurial
- Creative problem-solver
- Hands-on leader
- Highly collaborative
- Comfortable with ambiguity
- Excellent communicator
Day to day
- Own the full growth engine end-to-end across donor and intended parent acquisition, balancing strategy with hands-on execution
- Build and refine a multi-channel marketing mix spanning paid media, organic growth, lifecycle, partnerships, and emerging channels
- Lead performance marketing experiments, improve measurement and attribution, strengthen funnel conversion, and steward brand storytelling across all touchpoints