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Head of Marketing
Skills
ShopifySoftware As A ServiceChannel StrategyComputer Assisted Coding SoftwareCustomer Relationship ManagementFundamentalsHubspot
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years in B2B SaaS marketing growth demand gen or performance marketing
- Experience scaling a company ideally in e-commerce tools Shopify ecosystem or martech
- Strong paid acquisition fundamentals across Meta LinkedIn retargeting and lookalikes
- Experience building affiliate or partnership programs from scratch
- Comfortable with cold outbound and precision targeting
- Fluent in HubSpot or similar CRM for pipeline management and automation
- Ability to think in CAC LTV payback period and channel contribution
- Bonus experience with Klaviyo Shopify apps or retention marketing tools
Nice to have
- Ownership mindset
- Early-stage comfort
- Strategic thinker
- Execution focused
- High ambiguity tolerance
Day to day
- Own the full demand generation engine across paid organic affiliate partnership and outbound channels for the Shopify ecosystem
- Deploy a $1M+ annual marketing budget and optimize spend across channels that convert
- Build and manage affiliate programs content engines and cold email strategy while partnering closely with founders on positioning and strategy
- Hire and scale the marketing function as the company grows