Head of Marketing
Skills
S ProgramsContract Research OrganizationDatabasesDecksEarned MediaMarket ResearchNegotiation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years of B2B marketing experience with direct ownership of demand generation and pipeline
- Fluency in adtech programmatic or CTV from an agency DSP or media background
- Experience shaping go-to-market for feature launches product repositioning or vertical expansion
- Experience owning a marketing budget with P&L accountability
- Experience running multi-channel demand generation across paid organic email and outbound
- Track record of building PR or communications programs
- Experience forecasting and reporting marketing performance to leadership
- Comfort negotiating vendor contracts and managing external teams
- Experience hiring and managing a lean team
Nice to have
- Remote-first mindset
- Asynchronous communication
- High-performance orientation
- Strong cross-functional partner
- Commercially minded
- Analytical
Day to day
- Own brand strategy and positioning for Convoy and sharpen messaging as new features launch
- Build and run full-funnel demand generation across outbound paid media SEO SEM email lifecycle and win-back campaigns
- Lead PR events website content and social strategy while coordinating external vendors designers and contractors
