Head of Marketing

Skills
Software As A ServiceAnalytical SkillsComputer Assisted Coding SoftwareInterest RatesLeadershipMarketingMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 8+ years of B2B marketing experience ideally in high-growth SaaS or fintech
  • Deep understanding of public sector business preferred with prior state and federal agency experience
  • Proven track record building demand generation programs that produce measurable pipeline and revenue
  • Deep experience with paid acquisition events and integrated B2B campaigns
  • Highly analytical and comfortable owning budgets funnel metrics attribution and ROI
  • Strong understanding of enterprise B2B sales cycles and account-based marketing
  • Hands-on operator who can move seamlessly between strategy and execution
  • Creative experimenter who moves quickly tests ideas and doubles down on what works
  • Strong partner to Sales with a revenue-first mindset
  • Experience building and leading high-performing marketing teams

Nice to have

  • Analytical
  • Hands-on
  • Creative
  • Revenue-focused
  • Experimental
  • Collaborative

Day to day

  • Build and scale Truv's demand generation engine through paid acquisition events and integrated campaigns
  • Own marketing strategy budget and execution while partnering closely with Sales and leadership to drive measurable pipeline and revenue
  • Continuously test new channels audiences creative messaging and offers while managing analytics attribution and team scaling

Hiring process

  • Apply for this job