Head of Marketing
Skills
Software As A ServiceAnalytical SkillsComputer Assisted Coding SoftwareInterest RatesLeadershipMarketingMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years of B2B marketing experience ideally in high-growth SaaS or fintech
- Deep understanding of public sector business preferred with prior state and federal agency experience
- Proven track record building demand generation programs that produce measurable pipeline and revenue
- Deep experience with paid acquisition events and integrated B2B campaigns
- Highly analytical and comfortable owning budgets funnel metrics attribution and ROI
- Strong understanding of enterprise B2B sales cycles and account-based marketing
- Hands-on operator who can move seamlessly between strategy and execution
- Creative experimenter who moves quickly tests ideas and doubles down on what works
- Strong partner to Sales with a revenue-first mindset
- Experience building and leading high-performing marketing teams
Nice to have
- Analytical
- Hands-on
- Creative
- Revenue-focused
- Experimental
- Collaborative
Day to day
- Build and scale Truv's demand generation engine through paid acquisition events and integrated campaigns
- Own marketing strategy budget and execution while partnering closely with Sales and leadership to drive measurable pipeline and revenue
- Continuously test new channels audiences creative messaging and offers while managing analytics attribution and team scaling
Hiring process
- Apply for this job
