Head of Performance Marketing

Skills

Analytical SkillsBriefingComputer Assisted Coding SoftwareDefaultsInternet BackboneLanding PagesMarketing

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Performance marketing experience on the e-commerce brand side with ownership of paid acquisition and growth at scale
Strong understanding of CAC LTV ROAS payback and contribution margin
Proven 0→1 builder who has stood up a function channel or growth motion from scratch
Agentic AI operator who uses AI tools to generate creative ad copy landing pages and campaigns
Comfortable as a hands-on individual contributor and function owner
Deep fluency across the e-commerce growth stack and current channel trends
Strong analytical skills with a bias for action and high ownership

Build the performance marketing engine from the ground up across strategy channels creative measurement and operating processes
Own paid acquisition across Meta Linkedin and emerging platforms while continuously testing and optimizing the full funnel
Produce creative copy landing pages and campaign assets using AI tools in a hands-on agentic workflow
Design the measurement and attribution backbone and partner with the founding team on growth strategy and new bets