Head of Performance Marketing
Skills
AttributionBusiness InsightsCSSChannel StrategyEvolutionFinancePacing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Senior performance marketing leadership experience in ecommerce or marketplace environments
- Deep practical expertise in Google Shopping and large-scale catalogue activation
- Experience operating at scale in a large SKU environment
- Strong understanding of incrementality attribution and experimentation
- Deep understanding of segmentation and incrementality
- Experience working alongside data science and engineering teams
- Strong commercial and data-led mindset
- International experience across UK and EU markets
- US experience would be advantageous
- Comfortable operating at both strategic and hands-on levels
- Proven experience in leading a lean performance marketing team
Day to day
- Own and scale OnBuy's performance marketing engine across major channels and markets.
- Build a scalable growth system using segmentation data activation experimentation and disciplined pacing.
- Partner with Finance and technical teams to forecast contribution improve measurement truth and operationalise predictive signals.
- Lead a lean automation focused team and run weekly forums to drive rapid commercial decisions.