Head of Performance Marketing
Skills
AttributionBusiness InsightsCSSChannel StrategyEvolutionFinancePacing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Senior performance marketing leadership experience in ecommerce or marketplace environments
- Deep practical expertise in Google Shopping and large-scale catalogue activation
- Experience operating at scale in a large SKU environment
- Strong understanding of incrementality attribution and experimentation
- Deep understanding of segmentation and incrementality
- Experience working alongside data science and engineering teams
- Strong commercial and data-led mindset
- International experience across UK and EU markets
- US experience advantageous
- Comfortable operating at both strategic and hands-on levels
- Proven experience leading a lean performance marketing team
Nice to have
- Commercial mindset
- Data-led approach
- Hands-on leadership
- Lean team builder
- Growth focused
- Strategic thinker
Day to day
- Own and scale the performance marketing engine across shopping affiliate CRM and paid social channels
- Drive GMV growth at target contribution using segmentation systems data activation and disciplined experimentation
- Build and govern scalable measurement and activation processes including incrementality attribution and channel mix optimisation