Head of Product Growth
Skills
Growth MarketingHigh-GrowthOrganic GrowthProduct MarketingReferral MarketingReferralsStartups
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5–15 years in product growth referral loops or viral growth at high-growth consumer companies
- Proven track record of building a referral system that drove material organic growth at scale
- Experience leading engineers and designers
- Strong ownership of product growth end to end
- Bonus: founded a viral consumer or social app
Nice to have
- Senior operator
- Consumer app founder
- Viral growth mindset
Day to day
- Own the referral program end to end and transform it into a genuine viral growth engine.
- Lead engineers and designers with clear direction to ship growth-driving product improvements.
- Drive material organic acquisition at scale while targeting a 3.6x lift in 30-Day K-Factor.