How Remoteville checks and expires listings

Head of Product Marketing

Skills
BlockchainCryptoMarketingProduct Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Day to day

  • Develop and implement comprehensive go-to-market strategies including positioning messaging and launch plans that appeal specifically to developers and foster deep engagement with the platform
  • Collaborate with Product Management and Engineering teams to understand product functionalities and roadmap to effectively market to the developer community
  • Analyse developer needs and market trends to recommend product enhancements or new features
  • Develop metrics to measure the effectiveness of product marketing efforts and adjust strategies accordingly
  • Coordinate cross-functional teams across Marketing BD and Product/Engineering to ensure cohesive launch efforts and consistent messaging
  • Cultivate and leverage relationships with ecosystem projects partners and grantees in order to strengthen the community
  • Develop and lead a comprehensive content strategy that spans all types of content including digital print video and social media to support product launches and brand positioning
  • Plan and execute an integrated content calendar that aligns with product launches marketing campaigns and strategic objectives
  • Create high-quality content that effectively communicates the benefits of the platform including whitepapers blog posts case studies and promotional materials