RRemoteville

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Alloy Health logoAlloy Health

Head of Retention & Lifecycle Marketing

Skills
Analytical SkillsAnalyticsBusiness InsightsBusiness Relationship ManagementCustomer Relationship ManagementDTCData Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 10+ years of retention marketing experience with retention as the primary domain
  • Experience in D2C subscription-based or high-consideration products
  • Proven success managing remote teams in a fast-paced high-growth environment
  • Experience in high-touch customer relationship management within subscription-based DTC healthcare
  • Strong customer journey mapping skills with long-term engagement optimization experience
  • Strong analytical skills and experience analyzing customer behavior
  • Proficiency in CRM systems marketing automation platforms and customer analytics tools
  • Excellent cross-functional collaboration and stakeholder management skills
  • Strong project management skills with ability to manage multiple initiatives
  • Excellent communication skills with ability to translate customer insights into strategy

Nice to have

  • Strategic
  • Collaborative
  • Data-driven
  • Customer-focused
  • High ownership
  • Detail-oriented

Day to day

  • Lead the retention strategy to reduce churn and grow customer lifetime value across the full patient lifecycle.
  • Build and optimize omnichannel lifecycle programs across email SMS and in-app to drive onboarding engagement winback and loyalty.
  • Partner closely with Product Analytics Growth Operations Creative and CX to translate customer insights into measurable business impact.