Head of Retention
Skills
E-CommerceAdvertisingBrand ManagementBusiness-To-BusinessCorporate SMarket PlanningMarket Research
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Led retention or lifecycle for a scaling DTC brand and owned a real LTV number
- Strong grasp of LTV repeat rate subscription % and contribution margin
- Hands-on experience with Klaviyo flow builder and cohort LTV modelling
- Proven ability to grow repeat purchase and subscription revenue
- Experience leading a team and working across dev CS and marketing
- Self-directed ownership mindset and ability to drive independently
Nice to have
- Senior leadership
- Cross-functional thinker
- Analytical mindset
- Ownership mentality
- Hands-on operator
Day to day
- Own the post-purchase P&L across four DTC brands, driving lifetime value repeat rate subscriptions and retention margin
- Lead full email and SMS strategy and execution in Klaviyo including flows campaigns segmentation and deliverability
- Shape the entire post-purchase journey across subscriptions offers upsells cross-sells and replenishment while guiding a cross-functional team