Head of SEO & Growth Marketing
Skills
Software As A ServiceAnalytical SkillsBusinessElectrical And Instrumentation EngineeringGo-To-Market StrategyHTMLInvestments
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years in growth or performance marketing at a B2C SaaS or fintech product
- Proven SEO results at scale with measurable organic traffic growth
- ASO track record across iOS App Store and Google Play
- Strong CRO skills with A/B testing and funnel analysis
- Technical fluency with GA4 GTM and SQL
- Experience with freemium or subscription business models
- Hands-on execution with full ownership of outcomes
Nice to have
- Trading or investing background
- Built and hired growth teams
- AI-driven growth tooling experience
Day to day
- Own organic acquisition across SEO and ASO to grow qualified trader traffic and app downloads globally
- Build the full-funnel growth engine from visit to paid retention using conversion optimisation and lifecycle email
- Design, test, and iterate on website, onboarding, and paywall experiences with strong analytical discipline
- Set up marketing infrastructure, reporting, and experimentation frameworks that improve CAC/LTV efficiency