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Head of Social Media

Skills
Software As A ServiceAnalytical SkillsBrandingCommunity EngagementEditorialFosteringInstagram
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Senior-level social media leadership experience
  • Proven ability to build platform-specific social strategy
  • Experience leading and developing a team
  • Strong content creation curation and community management skills
  • Experience planning and optimizing paid social campaigns
  • Ability to analyze performance data and identify trends
  • Experience collaborating with editorial multimedia and sales teams
  • Strong understanding of platform algorithms and best practices
  • Legal right to work in the country of residence or role location without sponsorship

Nice to have

  • Ownership
  • Speed
  • Clarity
  • High-performance mindset
  • Remote-first

Day to day

  • Develop and execute a comprehensive social media strategy across multiple platforms to grow The Block's audience and business impact
  • Lead and mentor social media specialists to produce engaging posts graphics videos and reels with consistent brand messaging
  • Monitor audience interactions and campaign performance then refine tactics to boost engagement traffic and manage reputational risk