RRemoteville
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Head of Web and Organic Growth

Skills
BriefsEasily AdaptableEditorialHomepageLanding PagesLeadershipMagnets
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6-9 years in digital marketing
  • At least 3 years in a lead role owning a website P&L or equivalent
  • Proven wins in SEO and content-led growth
  • Experience with long consideration cycle brands such as health wellness fintech education or legal services
  • Strong conversion optimization skills including A/B testing landing pages and funnel rebuilds
  • Fluency in GEO AEO and AI-driven search discovery
  • Strong writing skills for high-quality briefs
  • Comfort partnering with lifecycle teams
  • AI-native instincts and comfort using modern AI tooling

Nice to have

  • Strategic
  • Data-driven
  • AI-native
  • Collaborative
  • Strong writer
  • Conversion-focused

Day to day

  • Own the digital front door across the homepage vertical landing pages blog and lead magnets
  • Set the strategy for organic and AI search discovery and guide how prospects move from awareness to speaking with a client advocate
  • Write strong content briefs and SEO GEO requirements collaborate with editorial and growth teams and evolve the site experience for new verticals