Instant Messaging Marketing Specialist
Skills
Attention To DetailBing AdsGoogle AdsIMMarketingMarketing CampaignsMessaging Platforms
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience in managing SMS WhatsApp and Facebook Messenger campaigns preferably in the gambling or affiliate marketing industry
- Strong understanding of instant messaging platforms and their capabilities
- Experience negotiating with third-party platforms and vendors
- Excellent communication skills both written and verbal
- Data-driven mindset with a strong ability to analyse performance and optimise accordingly
- Familiarity with regulatory requirements and best practices in messaging marketing (e.g. GDPR)
- Ability to work independently and as part of a team managing multiple projects at once
Nice to have
- Experience in gambling industry
- Strong negotiation skills
- Excellent communication
- Data-driven mindset
- Familiarity with regulations
- Independent and team worker
- Multi-project management
Day to day
- Drive strategy and execution of acquisition and marketing campaigns across instant messaging channels such as SMS WhatsApp Facebook Messenger and other platforms
- Develop and implement messaging strategies to drive player engagement grow our presence in these channels and negotiate with third-party providers to maximise opportunities and improve our sending infrastructure
- Grow revenues from instant messaging while ensuring compliance with regulatory standards in the UK Germany and Canada