Remote Instant Messaging Marketing Specialist Job in UK Traffic Label Limited

Who you are

• Proven experience in managing SMS WhatsApp and Facebook Messenger campaigns preferably in the gambling or affiliate marketing industry
• Strong understanding of instant messaging platforms and their capabilities
• Experience negotiating with third-party platforms and vendors
• Excellent communication skills both written and verbal
• Data-driven mindset with a strong ability to analyse performance and optimise accordingly
• Familiarity with regulatory requirements and best practices in messaging marketing (e.g. GDPR)
• Ability to work independently and as part of a team managing multiple projects at once

Desirables

• Experience in gambling industry
• Strong negotiation skills
• Excellent communication
• Data-driven mindset
• Familiarity with regulations
• Independent and team worker
• Multi-project management

What the job involves

• Drive strategy and execution of acquisition and marketing campaigns across instant messaging channels such as SMS WhatsApp Facebook Messenger and other platforms
• Develop and implement messaging strategies to drive player engagement grow our presence in these channels and negotiate with third-party providers to maximise opportunities and improve our sending infrastructure
• Grow revenues from instant messaging while ensuring compliance with regulatory standards in the UK Germany and Canada