Integrated Marketing Planning Lead
Skills
BusinessCampaignsCustomer Relationship ManagementGrowth StrategiesIntegrated Campaign PlanningIntegrated MarketingMarket Planning
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in integrated marketing planning campaign operations or growth strategy
- Understanding of how cross-functional marketing organisations operate at scale
- Exceptional stakeholder management and strong organisational skills
- Ability to bring structure to fast-moving ambiguous environments
- Strong commercial awareness and prioritisation judgement
- Comfort balancing governance with execution speed
- Clear communication across technical creative commercial and operational teams
- Experience coordinating complex projects across multiple stakeholders and timelines
- Experience improving operational processes and planning workflows
- Proactive collaborative and highly accountable
Nice to have
- Organised
- Commercially aware
- Proactive
- Collaborative
- Highly accountable
Day to day
- Own the end-to-end integrated campaign planning process across Growth and run a rolling 16-week campaign planning cycle.
- Build and manage a centralised campaign roadmap that aligns work across Commercial Creative Brand Product CRM Paid Media Social and Partnerships.
- Translate commercial priorities into coordinated multi-channel campaign plans and keep cross-functional teams aligned on scope timelines resourcing and delivery.